Recommendations

Problem:

In the first quarter of 2022, Netflix reported losing 200,000 U.S. subscribers. They attribute this

loss to competition, password sharing, and the Ukraine-Russia conflict.

Solutions:

Our first recommendation would be to offer an ad-supported plan. Netflix offers three plans,

basic for $9.99, a standard for $15.49, and a premium for $19.99. An ad-supported plan for

$4.99 could bring a considerable amount of new and returning subscribers. The advertising

money would also help Netflix stay competitive.

 Our second recommendation would be to use disruptive technology. Specifically, virtual or

augmented reality content. Netflix already offers interactive content, for example, the 2018 film

Black Mirror: Bandersnatch. Viewers were offered options throughout the film, and the ending

was different depending on which decision was chosen. A virtual reality experience offers a

a computer-generated environment that makes the user feel immersed in the experience.

Netflix does offer virtual reality on its YouTube channel, but it could draw in more subscribers by

making more VR content available.

Our third recommendation is to make subscriber requests easier. Right now, subscribers can put in a request for content by going to the help page of the Netflix website. They could dedicate a social media page to subscriber requests or include a tab on the website and Netflix app. This would make subscribers feel more in control over the content that is added. Netflix could also use polls on social media to see which movie or television show it should add to the catalog.

  The final recommendation would be to add live streaming. Netflix has been adding more reality shows to its catalog. They could have special live broadcasts. These live broadcasts could incorporate votes and polls from social media accounts so the viewer will feel included in the process.